The Rumor T-shirt

$42.97 AUD

Ramon Puyol introduced The Rumor in the tense lead-up to 1936, a creature shaped by whispers, half-facts, and breathless gossip. Nearly a century later, The Rumor has reinvented itself as an unstoppable digital organism given life by The Algorithm. It now thrives on screenshots without sources, voice notes that begin “I heard,” and breaking news that is not, in fact, news at all.

You’ve heard The Rumor at work, confidently reporting things it learned from the cousin of a friend who “knows someone.” You’ve encountered it online, where it spreads faster than Snopes can keep up. The Rumor doesn’t care about accuracy—it cares about circulation. And in a world powered by vibes, urgency, and mounting panic, it’s never been more at home.

Puyol captured the creature’s essence long before misinformation had a marketing budget. Wearing this tee is a wink at how quickly nonsense becomes gospel—and how familiar these creatures still are.

Select color: Ocean Blue

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More details

  • Solid colors are 100% Airlume combed and ring-spun cotton
  • Ash color is 99% combed and ring-spun cotton, 1% polyester
  • Heather colors are 52% combed and ring-spun cotton, 48% polyester
  • Athletic and Black Heather are 90% combed and ring-spun cotton, 10% polyester
  • Heather Prism colors are 99% combed and ring-spun cotton, 1% polyester
  • Lightweight fabric (4.2 oz) 
  • Regular fit
  • Unisex sizing

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Quality Guarantee & Returns

  • Quality is guaranteed. If there is a print error or visible quality issue, we'll replace or refund it.
  • Because the products are made to order, we do not accept general returns or sizing-related returns.